I used to use Bit.ly or TinyURL as my shortener, but I've switched to just using Goo.gl all the time since I am always logged in at Google, and it is kind of fun to see the stats on how many clicks there are for the links I create. The most common use for me is to shorten some insanely long Google Search result into something manageable. Here's an example: when I search the Sacred Texts Archive Native American area for the word eagle:
Short: http://goo.gl/BE7Qoc
Here's the original URL:
https://www.google.com/search?q=eagle+site%3Asacred-texts.com%2Fnam&oq=eagle+site%3Asacred-texts.com%2Fnam&aqs=chrome.0.69i57.8526j0&sourceid=chrome&ie=UTF-8
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